每日商务英语 第387期:名望价格
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prestige price 名望价格
英文释义
A high price set on a product to imply that it is superior to other similar products.
例句
The company's marketing director claims that adopting a prestige price strategy will increase sales among wealthier customers who are more concerned with high status than authentic high quality.
这家公司的营销总监宣称，采用名望价格战略将增加在富裕顾客中的销售，他们更在乎高身份，而不是真正的高质量。
